Case Study


Medical Director

Brand strategy and identity creation, Customer Experience
The Project

MedicalDirector is Australia’s largest health software company, specialising in technology solutions for healthcare workers.

We were engaged to help refresh not only the organisations primary brand, but also re-architect and redesign it’s eleven sub-brand portfolio in line with its new company positioning. We also branded and named its new data division: OneNil.

Projects included brand strategy, identity design, proposition development, workshop and media roundtable facilitation, graphic design and culture program development.